Pipeline

The outcome, which is the metric. A held call with an ICP-fit contact and a touch it can be traced back to.

100% of booked calls trace back to a touch.

1 by tagged link, 2 by email match, 0 by hand, 0 unattributed.

Reply inbox

Unsubscribes and angry replies suppress across all five brands and notify you. Everything else waits for your read — the system proposes, it does not act.

Rajesh Menonreplying to Example Founder
2026-09-10 10:13 · new
This is exactly our problem. Can you send a time to talk next week?
Classified interested. Send the booking link and log the touch.

Funnel by person

The payoff for keeping content per person: which voice actually books calls that get held. Sorted by held ICP calls.

Voice	Touches out	Clicks	Replies	Booked	Held	Held, ICP fit
Example Founder	3	2	1	3	2	2
Example Delivery Lead	0	0	0	0	0	0

Funnel by angle

Which argument produced calls, which is what next week's plan should be built from.

Angle	Touches out	Clicks	Replies	Booked	Held	Held, ICP fit
the commercial case for narrowing scope	1	2	0	1	1	1

Calls waiting on an outcome

Ten seconds each. A held call with no outcome is the row that makes the funnel useless.

Sara HaddadNorthline Interiors

Held 2026-09-13 10:13 · Email match via Example Founder

Meetings

Every booking with what caused it. A booking Cal.com sent that resolved to nothing shows as unattributed rather than being quietly dropped.

Rajesh MenonMeridian Facilities

Booked 2026-09-14 10:13 · not held · ICP fit

Email match via Example Founder

Sara HaddadNorthline Interiors

Booked 2026-09-13 10:13 · held · ICP fit

Email match via Example Founder

Amina DarwishGulf Freight Partners

Booked 2026-09-08 10:13 · held · ICP fit

Tagged link via Example Founder · the commercial case for narrowing scope

ICP fit confirmed. Scoping the quoting workflow; proposal to follow. Came from the founder's narrowing-scope angle.

Tagged links

Every outbound URL goes through here, including on channels posted by hand. The mc parameter rides into the booking payload, which is what closes the loop.