Control panel

Everything the rest of the system reads from. Identity and voice here, then flows, teams and people, rail accounts and credentials , cadence and rate budgets and preflight.

Open

Open tier

Standard approval. You still sign off anything going out under a person's name.

Identity and voice

Read by every generation call. The voice pack covers how the brand sounds; each person's remit covers what they are for.

Name

Compliance tier

Regulated brands reject agent approvals outright and block unverified numbers.

Positioning

One paragraph. What this is, who it is for, and what it is not.

ICP definition

The research agent has to cite which criterion matched, so write criteria that can be checked rather than adjectives.

Booking or conversion URL

Every CTA points here, and the mc parameter lands in the booking payload.

Sending domain

Never the primary domain. Cold-email complaints must not touch client correspondence.

Tone

Accent hue

0-360. Recolours the whole shell when this brand is selected.

Content pillars

One per line.

Banned phrases

Brand-wide. Each person also has their own never-say list.

Proof style

Content policy

Every approval records the policy version in force at the time, so the trail shows which standard was applied to which text. The version only moves when these words change — currently v0.

Identity and voice

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